Our logotype has been designed using the Fira Sans Condensed Extrabold and Fira Sans Condense Light fonts. In order to ensure brand style consistency, and increased brand recognition, use the fonts from the Fira Sans Condensed family for all our official and public-facing materials.
The complete Fira Sans Condensed font family is quite large, including many different weights, as well as a full complement of international characters. It is freely downloadable from the Google Fonts Library, at:
The ExtraBold font is ideally suited for headings and button labels. For body text, use the light or regular weight fonts.
Other weights, such as Thin, ExtraLight, Medium, Semibold, Bold and Black can be used as needed for additional text elements that require special treatment — such as links, captions, sidebars and table headings.
We encourage you to use the perfect fourth typographic scale when choosing font sizes for elements on your designs. This means that once you've picked your base size — i.e., the size of your body text — you should increase or decrease the next level of text by a factor of 1.33.
Primary Heading, level 1
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Major heading, level 2
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Content subdivision, heading level 3
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Minor content sub-level, heading level 5
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Content block marker, heading level 6
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Body text lorem ipsum dolor sit amet consectetur adipiscing elit. Quisque faucibus ex sapien vitae pellentesque sem placerat. In id cursus mi pretium tellus duis convallis. Tempus leo eu aenean sed diam urna tempor. Pulvinar vivamus fringilla lacus nec metus bibendum egestas. Iaculis massa nisl malesuada lacinia integer nunc posuere. Ut hendrerit semper vel class aptent taciti sociosqu. Ad litora torquent per conubia nostra inceptos himenaeos.
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Our Voice
Professional, Trustworthy and Championing
When writing for Hammond Nguyen & Turnbull, the copywriter should always keep in mind that our materials should reflect our core values of being professional, trustworthy and championing our client’s causes. Although our voice should always show confidence, be authoritative and clear, it can take on an informal or formal tone, depending on the target audience.
Informal Tone
The tone should be conversational and approachable, without sacrificing credibility. The language should be simple and clear, avoiding unnecessary legal jargon. The copywriter should present legal topics in a friendly, relatable manner to make readers feel at ease and willing to engage.
Engagement is key: the voice should facilitate conversation, invite questions, and foster a sense of connection between the legal expert and the audience. Use active rather than passive voice whenever possible. Occasional use of contractions and sentence fragments are fine, if they help engage the audience.
Always, the respect for the expertise of the legal firm should be preserved. Humour that engages the audience positively is good, but sarcasm, slang and overly casual language should be avoided to maintain professionalism.
Formal Tone
The language should be formal, sophisticated and precise. The wording should reflect a deep, unarguable expertise in law, demonstrating authority, confidence and respect. Terms and legal language should accurately reflect the nature of the topic.
Passive voice can be used when needed. Avoid contractions and sentence fragments. The writing should be devoid of colloquialisms, slang, or casual phrases. Due to its formality, the copy should be particularly clear, concise, and comprehensible. Always keep in mind the reader’s expected level of knowledge and understanding, and target explanations appropriately to the current audience.
Correct terminology, refined vocabulary, and logically constructed sentences should be the hallmarks of the style.